In Alpi’s booth, the inside/outside connotation is very clear: on the outside a propylaeum, where the rhythmic cadence of the pillars and the vertical texture of the slats encircle, almost "sacred enclosure," the company's novelties in a bright, clear, open exhibition field; inside we find a more closed, penumbral dimension, where the light is punctual and controlled, the space becomes a "museum," and the product families are outlined in display niches with dark, neutral colors.